![]() Similarly, Allergan launched a TV ad in 2019 that featured a group of millennials and the slogan, “Look like you with fewer lines.” Merz has been targeting younger audiences for the last several years, launching its “Later Haters” campaign back in 2018 that focused on women under 45 who “are often held back by a stigma around cosmetic work.” Actress and Goop entrepreneur Gwyneth Paltrow was an early endorser of Xeomin, claiming in the drug’s first global campaign that she wasn’t a fan of anti-wrinkle injections until she found Merz’s “uniquely purified” shot. “Teyana’s got this broad Gen Z and millennial social outreach with a little over 21 million followers across her social channels, and so I think that really resonates with this audience.” ![]() “This toxin-naive consumer is one of the fastest growing segments of the industry,” Urban told Endpoints News. “That’s why I chose Xeomin for my frown lines,” Taylor said in a statement, noting that she had never tried an aesthetic treatment before. ![]() While the Botox franchise earns AbbVie billions of dollars a year, Merz bills its competitor as a so-called “smart toxin” that’s been double-filtered to remove “any unnecessary ingredients.” President Patrick Urban noted that the company is seeing increased interest from a younger, toxin-naive crowd that is “ingredient conscious” and wants natural-looking results.
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